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This creates the most important value in your list, which is basically your own distribution channel. In order to build effective relationships with the people on your list you must be willing to GIVE without expecting anything in return.

Giving them value FIRST without want. How can you serve others more? Reciprocity, leadership, trust, value, and equity are some of the qualities and tactics used in attraction marketing to endear you to your follower list. You don't need the biggest list around. You need to build a responsive, valuable list that knows, likes and trusts you so they will buy from you.

Being able to build a list that buys from you gives you the ability to basically generate free leads. You advertise consistently for traffic, which builds your list. You then offer them compelling information that generates profits to your upfront before they join your primary business opportunity. These sales help you offset the cost of generating them in the first place and now you can use your follow up system to generate repeat sales long term. Leads are not cheap to buy or generate. The average leads costs about $5 each. It's critically important to generate them for free. You can use effective online advertising to generate them for $5 each. You can then use a marketing funded proposal to earn $10 back each. This income gives you the leverage to keep advertising indefinitely and generate more sales on the back end of your marketing system. This Builds true leverage.

An email autoresponder series can teach and train and promote to your prospects on autopilot. It produces sales, profits and leverage. You can set up 12 months worth of messages and put your business on cruise control.