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The above represent The Seven Disciplines of Web Business. But alone they aren't enough for success. If you are at the decision point, try these questions:

Do you have the time and persistence to deal with the long learning curve on all the Seven Disciplines or am you looking for some form of 'i'nstant' success? If you feel under pressure to get there quickly, then Do It Yourself (DIY) isn't for you. There is nothing wrong with this. People come to web business typically under financial pressure and looking for a quick resolution to their difficulties. Getting going with a pre-packaged solution may well work, and if it doesn't they you will have learned a lot

Do you have something to say? Or a product to hawk? If you do, then DIY may be your solution. It may take you longer, but the intensity of the satisfaction will be greater and the financial potential is much higher

Are you technologically challenged? DIY for your first venture may not be the solution, technology is an inescapable part of web business

Are you a serious player, or is this a passing fancy? Be brutal. If you have a steady job, little entrepreneurial background and no burning need to do anything, then chances are you won't succeed at an entrepreneurial venture on or off line. Being an entrepreneur requires either deep drive, something to say or prove, or a complete inability to stand conventional employment. Not everyone has that drive. No reason they should. But if you don't and you're still interested then you are a hobbyist; have fun, the web isn't only about becoming rich. Setting up a web business, is a low cost affair compared with offline operations. The true cost isn't in money, it is in time.